Kenya’s ministry of tourism and wildlife has selected Kajulu Forest as the prime location to launch its “One Tourist, One Tree” campaign. Led by the Kenya Tourism Board, Kajulu Forest is poised to become the centerpiece of eco-tourism in Kenya’s Western Tourism Circuit, showcasing its biodiversity and ecological relevance of indigenous trees. This initiative encourages visitors to plant a tree and reduce their carbon footprint. The initiative takes place during UN’s World Tourism Week, an annual global event with “Tourism and Peace” as its theme for 2024. The Kajulu eco-tourism initiative will be implemented in collaboration with the County Government of Kisumu and the local community.
As part of its commitment to sustainability, KTB will allocate a portion of its marketing budget to promote eco-friendly facilities, including eco-lodges. In collaboration with Eco-Tourism Kenya, KTB will co-host a Sustainable Travel Awards Contest as part of the annual Eco Warrior Awards, recognizing and rewarding excellence in sustainable tourism practices across the country.
The ongoing rehabilitation efforts of Kajulu Forest hold the promise of enhanced wildlife habitats and more scenic views for hikers, birdwatchers, campers and potential zip-line boardwalks.
With the “One Tourist, One Tree” initiative and continuous efforts to restore this ecosphere, Kajulu Forest is set to become a leading eco-tourism destination that will draw visitors while benefiting the local community for generations to come.
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