Cunard unveiled designs for all accommodations on the line’s newest ship Queen Anne at Seatrade Cruise Global. The line’s 249th ship is slated to launch in early 2024, while inaugural itineraries will be announced on May 4.
Matt Gleaves, Cunard’s newly appointed VP, Commercial - North America and Australasia, stressed the importance of North America as an increasingly key market for the brand, citing the opportunity of 40 percent growth potential across the U.S. and Canada with the introduction of Queen Anne to the fleet. The arrival of a fourth ship to the fleet provides Cunard the opportunity to increase the number of sailings in Alaska, Australia and Japan. Investments in advertising and promotions and increasing support of the travel advisor community are being made to develop new potential markets.
Queen Anne celebrates the influential design styles of both past and present. Designers David Collins Studio, Richmond International and Sybille De Margerie joined forces under Adam D. Tihany, creative director. The design teams spent time in Liverpool to immerse themselves in the Cunard Archives and unearth details from past Cunard ships preserved for decades, and to reinterpret Cunard Art Deco design for the future.
Each stateroom category on Queen Anne has a distinct design direction and inspiration. The Britannia cabins comprise the majority of accommodations onboard and reflect the blue of the ocean, with pops of gold. The cabins have three-dimensional paper cut deco frames celebrating the patterns from Cunard’s history. The Princess Grill suites have red and gold tones with wooden furnishings. The ship’s premier category, the Queens Grill, has an art deco design in shades of purple and wood.
The Grand and Master Suites are designed as luxe residences in shades of green, purple, taupe and gray, framed with wood and marble highlights, intended to be a private enclave for entertaining friends onboard. Each of the six suites has been named after a waterway that was important to the line throughout its history including Mersey, Solent, Boston, Hudson, Halifax and Clyde. Even the bathrooms will have a black-and-white photo series by photographer Michael Mann, documenting the construction of Queen Anne.
The Grand Lobby is the focal point where the new Cunard deco design anchors itself. Overall, the design of Queen Anne is an evolution from the rest of the fleet and will be a bolder contemporary interpretation of the brand’s design.
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