Cunard has reported a significant uplift in demand following the launch of its 2027 program, with a 55 percent increase in nights booked during the first seven days compared to the equivalent period for the 2026 launch. Both the U.K. and North American markets contributed significantly to this success, with bookings up almost 50 percent in the U.K. and more than 100 percent in North America.
There has also been a notable surge in demand for Cunard’s luxury suites. Bookings for Queens Grill and Princess Grill suites rose by over 100 percent compared to the same launch period last year, reflecting growing global interest in Cunard’s distinctive Grills experience.
Queen Mary 2’s Transatlantic Crossings continue to perform strongly. This route remains one of Cunard’s most popular and continues to attract strong interest from guests around the world.
Summer 2027 program
Cunard’s latest program of voyages includes 195 new itineraries visiting 115 destinations in 32 countries between April 2027 and January 2028. The new itineraries include 93 UNESCO World Heritage Sites. With 18 overnight port calls and 33 late-evening departures, the program offers even more opportunities for travelers to explore the world.
The program offers more variety and choice than ever before, with three of Cunard’s ships offering roundtrip voyages from the U.K. for the first time since 2018—increasing the capacity of Southampton departures by 54 percent year on year.
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