Explora Journeys, the luxury lifestyle ocean travel brand of the MSC Group, has unveiled Explora Club, a new loyalty program designed to reward guests.
Explora Club offers a five-level structure: Classic, Silver, Gold, Platinum and Diamond. Each level comes with a curated collection of benefits, from priority access and bespoke events to personalized gifts and exclusive savings. With more journeys, Explora Club members unlock an array of incremental privileges, designed to enhance their time both onboard and ashore.
Levels are determined by weighted nights at sea, multiplied by suite category, with additional points earned through “Destination Experiences” purchased pre-journey or on board and eligible onboard spending, including “Ocean Wellness,” culinary experiences and beverages, laundry and purchases at The Journey boutique.
Explora Club benefits include:
- Gifts and surprises – Personalized welcome onboard (Classic onwards), welcome gift, signature loyalty delight, birthday surprise (Silver onwards) and surprise ritual turndown service (Gold onwards)
- “Journey Experience” credit and value savings – Exclusive access to Explora Club member offers (Classic onwards), savings at The Journey boutique, value savings on future journeys (Silver onwards), Journey Experience credit for Ocean Wellness and Destination Experiences (Platinum onwards) and a complimentary week-long journey for two (Diamond)
- Pre-journey privileges and services – Priority access to the new journey collections, dedicated Explora Club members area on explorajourneys.com (Classic onwards), priority assistance at the Explora Experience Centre (Silver onwards), private airport transfer and complimentary suite upgrade (Diamond)
- Exclusive events – Invitation to exclusive cocktail party with ship leadership (Silver onwards), President Journey experience and complimentary culinary experience, e.g. Chef’s Kitchen, Anthology dinner or caviar tasting experience (Diamond)
- Elevated onboard services – Personalized welcome from the general manager (Silver onwards), complimentary laundry bag (Gold onwards), priority reservation for onboard services, behind-the-scenes tour to the bridge and engine room (Platinum onwards), private shopping experience outside of boutique opening hours (Diamond)
Good to know: With Explora Club’s Status Match, guests holding loyalty status with other luxury cruise programs are welcomed into Explora Club with equivalent level recognition from their very first journey. By July 2025, Explora Club members will have access to a personalized “My Explora” area, where benefits and level status will be visible. Past journeys will also be recognized and factored into each member’s level.
Explora Journeys is on course to build a fleet of six luxury ships by 2028. Explora I and Explora II are already sailing, with four additional ships joining the fleet between 2026 and 2028.
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