Shane Buksh has been named director of trade sales for Four Seasons Yachts, effective October 7, 2024. In this role, he will be responsible for driving the B2B sales strategy for the luxury yacht brand in select global regions.
With 26 years of experience in the travel industry, Buksh brings a wealth of expertise to his new role. Most recently, he was the director of national accounts for North America for Seabourn. Prior to that, he spent six years with Royal Caribbean as part of its field sales team in the role of strategic accounts manager. Buksh began his career in the airline industry with Canadian Airlines and then went on to join Royal Caribbean and Holland America as part of their onboard entertainment team, spending four years at sea. Following this, he was the area leader/regional manager for Flight Centre Canada, working as a travel advisor for the international travel company for 11 years.
A native of Vancouver, Canada, where he still resides, Buksh attended Kwantlen Polytechnic University’s travel management and tourism program.
Setting sail in January 2026, the brand’s first yacht will offer residential-style suites, sailing in the Caribbean during that first winter and spring, followed by Mediterranean locales in the summer. Among the yacht’s noteworthy features is the 9,975-square-foot Funnel Suite’s floor-to-ceiling wraparound curved glass window modules, made up of the largest contiguous piece of glass at sea. There's also an onboard transverse marina with expansive openings across the vessel from port to starboard.
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