Sea Cloud Cruises has announced the appointment of William “Bill” Smith as Brand Ambassador for North America. In this newly created role, Smith will collaborate closely with Mirell Reyes, CEO of Sea Cloud Cruises North America, and Kevin Smith, chief sales officer (CSO), to further elevate brand awareness and deepen engagement with the travel advisor community and past guests.
As Brand Ambassador, Smith will play a key role in enhancing Sea Cloud Cruises’ profile among luxury travelers and the travel trade, further strengthening brand visibility in the North American market. Representing the boutique cruise line on roadshows, fam and press trips, co-hosting webinars with the CSO, and establishing an Advisory Board, he will also develop loyalty and top advisor programs.
“Bill Smith’s vast experience, industry respect, and innovative spirit make him an invaluable advisor and addition to our leadership circle,” Mirell Reyes, CEO of Sea Cloud Cruises North America, said in a statement. “He brings not only expertise, but also a driving passion for authentic luxury travel, which aligns with our brand. I am excited to welcome Bill to our team having him work alongside with his son, Kevin Smith, as we continue to build meaningful connections for our guests and travel advisors increasing brand awareness.”
Smith’s career in the cruise industry has earned him widespread recognition, culminating in his 2016 induction into the CLIA Hall of Fame for Lifetime Achievement. His extensive background includes senior leadership roles with industry-leading cruise lines such as Crystal Cruises and Silversea Cruises, in addition to luxury travel consortia Virtuoso, where he was instrumental in developing sales, marketing, and trade engagement strategies that helped shape the modern luxury cruise landscape.
“As I have closely watched the growth of Sea Cloud Cruises in North America over the last two years, I was intrigued to return to the industry once again, with such respect for the boutique sailing yachts and of course its leadership team of Mirell Reyes and Kevin Smith,” said Brand Ambassador Bill Smith. ”I am honored to step into the role of Brand Ambassador as we immerse our partners in the authentic luxury lifestyle brand and unparalleled romance of sailing that truly sets Sea Cloud Cruises apart.”
Known for his strategic acumen and deep relationships within the advisor community, Smith has long been a respected voice in advancing collaboration between cruise lines and travel professionals.
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