Silversea has named Barbara Biffi as senior vice president, global sales. Since first joining the company in 2007, Biffi has held various positions at Silversea, gaining a deep understanding of the brand, guest preferences and the company’s strategic goals. Set to relocate to Miami, Biffi takes responsibility for Silversea’s global sales strategy across all channels from Massimo Brancaleoni who, having strengthened the company’s position, departs to pursue other opportunities.
“I congratulate Barbara Biffi on her new role as Silversea’s senior vice president, global sales,” said Bert Hernandez, president, Silversea. “Having first joined Silversea almost two decades ago, Biffi’s knowledge of our brand is unequaled, much like her drive to exceed our guests’ expectations and her commitment to delivering on the needs of our valued travel advisor community. Barbara perfectly speaks to the values that I envisage for this brand. I thank Massimo Brancaleoni for his invaluable contribution, which has facilitated our growth and helped to strengthen our position as the category leader.”
An Italian national with a wealth of international experience, Biffi joined Silversea in 2007 as vice president, strategic marketing, spearheading the brand’s strategy for the launch of its expedition product in 2008. Following spells at various luxury travel companies from 2009, Biffi subsequently returned in 2017 as brand vice president. A proven leader with an astute strategic vision, operational excellence and a talent for leading large teams, Biffi’s multidisciplinary expertise spans brand strategy, marketing, sales, technology, data analytics and financial management.
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