Silversea Cruises has updated Marketing Central, its online suite of marketing resources and sales tools for travel advisors. Enhanced for the U.S. and Canada, U.K. and Ireland, and Australia and New Zealand markets, Silversea’s Marketing Central is being rolled out for the first time across Europe, Latin America, Asia, the Middle East and Africa.
The enhanced Marketing Central provides a one-stop shop for all marketing needs. It includes simplified access to a robust inventory of marketing assets, the latest incentives and fares available to travel advisors and more, with web pages optimized for faster loading times.
Marketing Central is located within Silversea’s Travel Professional Center. Marketing Central enables travel advisors to create effective campaigns that have high-impact, customizable marketing materials. These include single and multi-voyage flyers that the travel advisor can build to highlight up to 10 Silversea itineraries tailored to clients' interests; Silversea's pre-prepared web banners, which boost digital traffic and drive demand; promotional flyers that can be personalized with the agency's logo, contact information and a call to action; and invitations for the travel advisor's Silversea-branded event.
Additional materials include Silversea's latest brochures, destination toolkits that can be used to build a destination-based campaign, and selling tools designed to generate business and improve advisors’ skillsets. Travel advisors can also browse and quickly download Silversea images, videos and logos; view current exclusive offers; access company press releases; read inspiring articles on Silversea’s travel blog, Discover; and connect with the Silversea sales support team.
Silversea’s enhanced Marketing Central platform follows the launch of the cruise line’s “Virtual Visits,” a new series of weekly videos from Silversea's global sales and marketing teams, designed to engage and inform travel advisors. The videos highlight Silversea’s key developments, from product developments and destination insights to new offers and initiatives.
Advisors can log in to the enhanced Marketing Central at my.silversea.com. Travel advisors requiring additional information may contact the Silversea sales support team by calling 1-800-722-9955.
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