NYC & Company, the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, has rolled out “It’s Time for Culture,” a new fall program, offering deals on museums, cultural institutions, performing arts and Off-Broadway. The deals include one of three discount options: Two for one, 25 percent off or value-add, and are available at nycgo.com/cultureoffers until October 31.
Residents and visitors can browse through more than 40 deals available for purchase, sorting by filters, including location, date range, offer type, category and health and safety features. Mastercard is the preferred payment partner of NYC & Company’s month-long fall deals program.
Participants include Carnegie Hall, Museum of Modern Art (MoMA), Whitney Museum of American Art, Metropolitan Museum of Art, National Lighthouse Museum, Jewish Museum, Solomon R. Guggenheim Museum, Alice Austen House Museum, Museum of the Moving Image, New York Botanical Garden, China Institute and Gallery, Lehman Center for Performing Arts, plays including those at Repertorio Español and En Garde Arts, and “Perfect Crime”—the longest-running Off-Broadway production, among others.
As New York City continues to recover from the pandemic and the cultural community works toward recovery, NYC & Company has invited cultural organizations across the five boroughs to participate in the “It’s Time for Culture” program for free. Consumers are encouraged to support the arts and culture industry, and explore new neighborhoods. Cultural organizations are welcome to sign up throughout the duration of the program at business.nycgo.com/offers-participation-form/.
This announcement follows the launch of NYC & Company’s global tourism recovery campaign, “It’s Time for New York City.” New York City recently launched “Key to NYC,” requiring persons aged 12 and above to show proof of vaccination against COVID-19 for most indoor activities, including at restaurants, performing arts and concert venues, museums, sporting arenas, fitness centers and more. Individuals must have received at least one dose of an FDA- or WHO-authorized vaccine to patronize these establishments.
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