Accor has launched a new website, accor-residences.com, showcasing the group’s collection of branded residence offerings available across the Accor and Ennismore networks. Accor currently operates 70-plus branded residences around the world under 16 brands—from luxury to premium and midscale to an increasing number of lifestyle offerings.
Accor’s portfolio of branded residences include privately owned apartments, villas and chalets. Most of the properties are co-located with an Accor-managed hotel, although standalone residential projects are also on the rise. Branded residences combine exclusivity and the comfort of luxury living, with an array of on-demand hotel services. In resort locations, purchasers of branded residences may have the option to participate in a managed rental program, enabling them to generate rental income when not enjoying their home personally.
According to 2021 data from Savills International Development Consultancy, the branded residences sector looks set to maintain its resilience and will continue to grow. The past decade has seen the number of branded residences increase by 230 percent, adding over 50,000 units across 356 schemes. Meanwhile, Knight Frank’s Global Buyer Survey 2021 found that 39 percent of residential real estate buyers would be willing to pay a premium for a hotel branded property, citing amenities and services as the top motivation.
One of Accor’s most anticipated flagship properties is Raffles London at The OWO and The OWO Residences by Raffles. With no two homes alike, 85 residences are being developed within the historic Grade II-listed former Old War Office building in London. The landmark is situated between the palaces of British royalty and the halls of British government. Closed to the public for over a century, The OWO has undergone a transformation over the past five years to create the capital’s first Raffles hotel with 120 rooms and suites, a collection of 11 restaurants and bars, and a spa.
Raffles Boston Back Bay Hotel & Residences
Accor has also established a dominant position in the lifestyle hospitality sector through its joint venture with Ennismore. With over a dozen lifestyle brands in its collection, Ennismore currently has seven residential projects open and operating with 17 more in the pipeline.
Among the properties that have recently made headlines across the Accor and Ennismore branded residence portfolios is Raffles Boston Back Bay Hotel & Residences, which is scheduled to open in 2022. This will be the first mixed-use development in North America for the Raffles Hotels & Resorts brand. Offering residential and hotel experiences in the heart of the Back Bay, Raffles Boston features 146 branded residences, 147 guestrooms and 16 gathering spaces.
Fairmont Century Plaza Residences are part of a cultural landmark in Los Angeles. Single-story and townhouse homes designed by Yabu Pushelberg reside within the hotel, which opened in September 2021, and feature Fairmont Concierge living and 24-hour valet and security. Residents can hang out at Lumière and Café Vignette or The Bar at Century Plaza
MGallery Residences MontAzure Lakeside is Accor’s first branded residences project in Thailand. Residents can choose from 236 spacious studios or one-bedroom residences, with options to combine and create larger units. Scheduled to open in 2023, the property is within the landmark MontAzure development, which covers 72 hectares of mountain to beachfront land on Phuket’s sunset coast at Kamala Bay.
Another Accor-branded residence is Pullman Residences Newton, Singapore, which stands 30 stories high, providing views of the city skyline and Bukit Timah Hill. Club lounge service ambassadors will arrange everything from dog walking to dry cleaning, housekeeping and catering, personal shopping, personal training and private transportation. The property is scheduled to open in 2023.
SLS Dubai Hotel & Residences is one of Ennismore’s flagship properties and the tallest hotel and residence in the region, at 75 stories high. Featuring contemporary art and sleek accents, SLS Dubai offers 254 guestrooms, 321 hotel apartments for extended stays and 371 residences. There are two rooftop infinity pools, offering a 360-degree view of Dubai.
SO/ Kuala Lumpur Hotel & Residences will be Ennismore’s first lifestyle branded residence in Asia upon its opening in 2023. The project’s 590 residences join 207 hotel rooms as part of a large-scale mixed-use development with an office tower, mall and two additional luxury hotels with residences.
Mondrian Residences Gold Coast is also part of Ennismore and the first Mondrian Residences project in Australia. Earlier in 2021, the residential offering broke sales records as all 84 residences were sold out within six months of their release during an intense period in which demand outpaced availability of residences. The design-led apartments are part of a new development alongside the luxury Mondrian Gold Coast hotel.
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