Conrad Hotels & Resorts has announced the launch of Conrad 1/3/5, a signature brand program designed to encourage fresh perspectives through immersive experiences. The program will offer time-tailored itineraries—built to last one, three or five hours long—inviting guests to discover each destination through the lens of bold design, local culture and meaningful connections.
Conrad Hotels & Resorts provide tailored experiences unique to each destination—taking into account individual tastes, preferences and available time to help guests explore a destination through its people, culture and local stories. The new brand program reflects a growing desire among luxury travelers to invest in itinerary-driven experiences during their travels. According to Hilton’s recent trends report, 67 percent of travelers like to have a daily agenda for their trip, with 20 perfect looking for outdoor adventures and one in five looking to try new restaurants or culinary experiences in their travels. Each 1/3/5 itinerary will be crafted by and bookable through the Conrad Concierge, providing a localized activity meant to make a lasting impact.
Experiences in Americas
- One hour – Set against views of the Hudson River, savor Italian-inspired cocktails at Conrad New York Downtown’s new Leonessa rooftop bar, followed by dinner at the hotel’s restaurant Atrio featuring handmade pasta from a century-old New York shop, or take an hour-long guided tour through the water-inspired art collection at Conrad Orlando. At Conrad Punta de Mita, learn the history, regions and flavor profiles of Sotol, Mezcal, Raicilla and Tequila during a spirits tasting paired with Mexican antojitos.
- Three hours – Feel the soft sand between your hands and toes at Conrad Orlando during a three-hour sand sculpting workshop with a resident sand artist, one of 300 in the world certified for professional sand art. At Conrad Tulum Riviera Maya, discover the natural wonders of the Riviera Maya with a visit to the nearby Aktun Chen Natural Park. Explore ancient underground caves filled with stunning rock formations, swim in cenotes, visit the park’s wildlife sanctuary or soar through the jungle on a zip line.
- Five hours – Find your inner artist in Sayulita at Conrad Punta de Mita, and visit a local artisan’s workshop to create handmade souvenirs—such as Ojos de Dios, vibrant alebrijes, colorful bracelets and necklaces. Or at Conrad New York Downtown, embark on a self-guided journey created by the Conrad Concierge through the storied past of Lower Manhattan, with highlights such as New York’s first paved street and Delmonico’s, the nation’s first fine-dining establishment.
Experiences in EMEA
- One hour – Conrad Rabat Arzana will offer a scenic horseback ride along the beach at Oued Ikkem, led by a local equestrian club. Or travelers can immerse themselves in the rich roots of Ireland’s Celtic history at Conrad Dublin with an introduction to bespoke tweed creations from the Luxury Celtic Tweed Company. In Portugal, guests of Conrad Algarve are invited to an exclusive tour of ArtCatto Gallery led by the owner, a contemporary art gallery housed in an impressive traditional Portuguese townhouse located in the heart of the city of Loulé.
- Three hours – Conrad Algarve invites guests to learn about traditional Portuguese cuisine with a visit to the market of Loulé, a colorful Moorish-inspired marketplace, just moments from the hotel, followed by a masterclass in Algarvean cuisine by Executive Chef Osvalde Silva. Conrad Dublin offers a journey to discover the sound of Ireland with violinist Zoey Conway. Enjoy a private guided tour of the National Concert Hall and an intimate dinner, accompanied by Conway’s musical journey through Irish history. In Morocco at Conrad Rabat Arzana, learn traditional fishing skills in Harhoura led by the local fishermen, including tying knots, baiting lines and discovering the famous fishing spots.
- Five hours – Conrad Algarve offers clam picking and an oyster tasting at Ria Formosa, followed by lunch at Deserta Island. Guests of Conrad Rabat Arzana can take part in a five-hour artisan pottery workshop to learn about the ancient Moroccan art of pottery, followed by a traditional Moroccan tea ceremony in a nearby riad-style setting. In Ireland, departing from Conrad Dublin, guests can explore the wonders of Wicklow by Land Rover before a private helicopter ride over the Cliffs of Moher.
Experiences in APAC
- One hour – During a stay at Conrad Pune, explore the Aga Khan Palace. Deeply connected to India’s freedom movement, the palace once served as a prison for Mahatma Gandhi and his wife, Kasturba Gandhi. At Conrad Maldives Rangali Island, travelers can dine in the underwater setting of Ithaa, the world’s first undersea restaurant.
- Three hours – At Conrad Tokyo, visit Shinbashi Tamakiya, a historic shop founded in 1782 and now run by its 10th-generation owner, and learn about the legacy of this centuries-old establishment, sample its signature tsukudani (preserved seafood) made with a secret sauce, craft onigiri rice balls and take home a Tamakiya product. Or at Conrad Bengaluru, experience a workshop to discover the lineage of pottery in India and enjoy honey high tea with Apoorva BV, known as The Beeman of India, while learning how bees keep ecosystems thriving.
- Five hours – Embark on a search for manta rays in the South Ari Atoll led by the resident Marine Biologists at Conrad Maldives Rangali Island, reconnect with nature on a mountain trek at Conrad Pune or witness a swordsmith in action at Conrad Tokyo, then forge tamahagane steel with your own hands—a rare honor and rite of passage into Japan’s warrior heritage.
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