In early 2023, Althoff Collection announced the planned relaunch of Villa Kennedy. Now, the hotel group has announced further developments at the former Rocco Forte Hotel. Located in Frankfurt’s Sachsenhausen district, the property is set to open in summer 2025 as The Florentin.
Built in 1901, the mansion was designed in Gothic and Renaissance style by architect Alfred Günther, and was expanded into a hotel some decades ago. The Florentin is planned as an “urban retreat” with 147 rooms, comprising 95 studios and 52 suites, 13 of which are located in the original historic villa. Accommodations include 12 Signature Loft Suites and the 3,450-square-foot Presidential Suite.
Frank Marrenbach, CEO of Althoff Hotels, announced that Boris Messmer has been appointed as The Florentin’s general manager. Over the past three years, Messmer was responsible for the opening and positioning of the luxury Maybourne Riviera on the Côte d’Azur overlooking Monte Carlo, having worked with the Maybourne Hotel Group since 2015. Before being entrusted with launching the group’s French Riviera hotel, he gained experience at all Maybourne’s London properties and stepped into the role of hotel manager. Messmer shifted to London in 2010 through a transfer within the Fairmont Group, moving from a training position in his hometown of Hamburg to the front-of-house team for the reopening of Savoy. After four years, he continued to the Dorchester, and then to Claridge’s.
Additional details of The Florentin, including the design, gastronomy, spa and meeting and event facilities, will follow soon.
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