Hilton has announced the signing of a management agreement with M&L Group for The Hotel Maria in Helsinki, which will be rebranded as Waldorf Astoria Helsinki. This marks the first hotel to operate under the Waldorf Astoria Hotels & Resorts brand in Finland, introducing the brand’s signature service and hospitality to the Nordics.
Located in the historic Kruununhaka district in a building designed in 1885 by architect Lagerspetz, the 116-room property will be rebranded later this year as Waldorf Astoria Helsinki. This will follow a short transitional period during which the hotel will remain operational. The hotel will feature signature dining, a bar, fitness studio and a Nordic spa with a traditional Finnish sauna.
Jocelyn Kum, executive director of M&L Group, said, “The rise in demand for high-end leisure and business travel in Finland presents a compelling opportunity for us. For more than a decade, our trusted partnership with Hilton has been built on shared values and a consistent commitment to excellence. Waldorf Astoria Helsinki marks our eighth hotel partnership, and we’re excited to introduce this iconic luxury brand to the city and contribute to its growing appeal as a destination for discerning global travelers.”
Spanning five continents, Waldorf Astoria Hotels & Resorts is Hilton’s luxury brand of hotels in the most sought-out destinations around the world. Waldorf Astoria Helsinki joins the brand’s global portfolio of 67 hotels trading and pipeline, including the recently opened Waldorf Astoria Osaka and Waldorf Astoria Costa Rica Punta Cacique followed by the upcoming openings of Waldorf Astoria New York and Waldorf Astoria Rabat Salé. Looking further ahead into 2026 and beyond, Waldorf Astoria will see the highly anticipated and first market entry in gateway cities from London, Sydney, Hanoi, Jakarta, Tanger, Kuala Lumpur and Jaipur.
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