Hyatt Hotels Corporation has created a chief creative officer post and given it to Amar Lalvani, the hotelier who turned The Standard into a global brand. Lalvani takes the title immediately and keeps his current job as president and creative director of Hyatt’s Lifestyle Group. He stays on the senior leadership team and continues to report to Mark Hoplamazian, Hyatt’s chairman, president, and CEO.
The new responsibility reaches well past lifestyle hotels. Lalvani is charged with defining what separates one Hyatt flag from the next across the company’s global portfolio, then carrying those distinctions through design, guest experience, and culture. He will work with Hyatt’s brand leaders, developers, and creative teams, along with hotel owners.
“Amar has a rare ability to uncover what is distinctive, understand what matters to people and turn those insights into experiences and brands that resonate,” Hoplamazian said in prepared remarks. “As we continue to evolve Hyatt into a more brand-focused company, bringing that perspective across the enterprise is a natural next step. ... Amar will help us make decisions with greater clarity and conviction, while keeping creativity close to the teams bringing each brand to life.”
The promotion extends a brand overhaul nearly two years in the making. Hyatt announced its acquisition of Standard International in October 2024 and built the New York-based Lifestyle Group around Lalvani’s team. In January 2025, the company sorted its flags into five portfolios: Luxury, Lifestyle, Inclusive, Classics, and Essentials. Park Hyatt, Alila, and Miraval sit in the Luxury portfolio, while Andaz, Thompson Hotels, The Standard, and Bunkhouse anchor Lifestyle. Putting a single creative lead over all five suggests Hyatt wants the sharper identity it has pursued in lifestyle applied to the rest of the house, including the luxury flags advisors book most.
Lalvani has spent more than 25 years in hospitality. He ran global development for W Hotels, then acquired The Standard and formed Standard International, growing the brand from a handful of hotels and adding Bunkhouse Hotels, The StandardX, and The Manner along the way.
“The exciting part is that Hyatt has extraordinary hotels, brands and people,” Lalvani said. “Our job is now to bring greater clarity and conviction to what makes each one special, and then make that real in every detail of the experience.”
Related Articles
Banyan Group Opens First Safari Lodge in Tanzania’s Ruaha
Tivoli LA VIE Muscat Hotel & Residences Debuts
Sargassum Spoil Your Beach Day? Fairmont Mayakoba Will Pay
Four Seasons Adds Japan, Thailand, and Lanai Curated Journeys