Wellness in Travel & Tourism (WITT), an independent organization consisting of experts with over 125 years of combined experience at the intersection of hospitality, wellness and travel, has announced the launch of the industry’s first wellness certification for hotels and resorts. This initiative aims to transform the hospitality sector by providing certification criteria that sets properties apart in a competitive market.
“The WITT Certified seal provides hotels and resorts with a significant advantage in attracting travelers by offering objective and rigorous audits of their wellness amenities and services,” said Robin Ruiz, WITT’s CEO and founder. “Think of us as the ‘Michelin Guide’ for wellness travel. Our forthcoming consumer-facing website will provide travelers the ability to explore WITT Certified hotels, articles and destination spotlights, empowering them to travel confidently knowing that their expectations and preferences will be met.”
With the wellness travel market projected to reach $1.3 trillion by 2025 and wellness designated hotels reporting a 20 percent higher ADR than non-wellness hotels, WITT’s proprietary 100 point certification criteria provides a crucial differentiator for properties in this booming sector while addressing the lack of well-defined industry standards. The evaluation process focuses on five pillars: Healthy Eating, Holistic Healing, Nature, Movement and Local Impact.
Beyond certification, WITT provides consulting services, expert guidance and targeted marketing support for properties seeking to enhance their wellness offerings and drive occupancy. According to the Global Wellness Institute, wellness travelers in the U.S. spend 175 percent more than traditional travelers, presenting a substantial opportunity for certified properties to increase revenues.
WITT has already certified over 100 early adopter properties. The company will soon debut a consumer-focused website, offering travelers an easy way to explore and discover WITT-certified hotels.
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