Jumeirah has announced the development of three new addresses in Dubai. The upcoming additions will include a hotel and two residences: Jumeirah Asora Bay on the peninsula of La Mer South in Dubai; Jumeirah Residences Asora Bay launched in collaboration with Meraas; and Jumeirah Residences Emirates Towers.
The hotel, offering 103 rooms and suites along with 20 villas, aligns with Jumeirah’s "renewed vision and investment strategy," which includes a focus on boutique-style properties with up to 150 keys, and places emphasis on suite categories, villas and branded residences.
Complementing the hotel will be the Jumeirah Residences Asora Bay developed in partnership with Meraas, a member of Dubai Holding Real Estate. This residential enclave will offer 29 residences, including apartments in a variety of configurations, ranging from four to six bedrooms, one seven-bedroom penthouse and six ocean villas. The development’s hillside location and terraced design offers views of the Arabian Gulf and Dubai’s skyline.
With a heightened focus on branded residences, Jumeirah is also introducing Jumeirah Residences Emirates Towers. This new development will comprise 754 units, ranging from one- to four-bedroom apartments. Residents will have access to a variety of wellness and lifestyle facilities, including a padel court, fitness studios, co-working lounge, private cinema and a podium pool terrace.
Good to know: As part of its strategy to diversify its portfolio and drive expansion through both acquisitions and hotel management agreements, Jumeirah has segmented its portfolio into four key offerings: Jumeirah Icons, Jumeirah Privé, Jumeriah Hotels & Resorts and Jumeirah Residences.
Jumeirah Icons currently includes Jumeirah Burj Al Arab and will become a limited-edition collection of iconic addresses. The newly established Jumeirah Privé, which includes Jumeirah Thanda Island, is a curated, ultra-luxury collection of secluded islands, estates and villas. Jumeirah Hotels & Resorts remains the foundation of the brand, comprising a range of properties. The final segment is Jumeirah Residences.
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