Four Seasons Hotel Milano has launched a new personal shopper and stylist experience. Available at Four Seasons Hotel Milan and Four Seasons Hotel George V, Paris, the new experience dubbed “So Chic, Darling!” takes fashion lovers to hidden shopping gems in Paris and Milan. Perfect for a weekend getaway, “So Chic, Darling!” offers access to shopping itineraries crafted by local stylists.
The Milano experience includes a shopping itinerary guided by art director and stylist Vittoria De Carlo, whose work stands out for its poetic approach, blending fashion with various creative disciplines, from design and food to travel. Her mission is to guide clients off the beaten path, uncovering vintage boutiques, private showrooms, accessory stores, and even her favorite perfumery.
The itinerary begins at the doorstep of the hotel, where guests are greeted by their personal stylist and private chauffeur. The first stop of this insider’s Milanese experience is the city’s Brera district where De Carlo will take guests to some of her favorite vintage boutiques including Madame Pauline Vintage and help them find rare vintage pieces. Additional stops can include, but are not limited to, Foto Veneta Ottica, a hidden store selling vintage eyewear. De Carlo’s little black book of secret addresses includes private archives, independent brands, home décor boutiques but also fragrance stores such as Campo Marzio 70, a space that sells a selection of niche scents and objects.
Available from Milan Fashion Week onwards, the experience is fully customizable to ensure it meets guests’ desires and expectations.
A similar experience is also available at Four Seasons Hotel George V, Paris with local tastemaker Nathalie Oliver guiding guests in another fashion-forward capital.
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