Miraval Resorts & Spas has announced details of its brand collaborations for 2023. With emphasis on mental well-being, mindfulness and inclusivity in travel and hospitality, this year’s highlights include continued collaboration with the National Alliance on Mental Illness (NAMI) and the introduction of a new collaborative relationship with Dr. Alfiee Breland-Noble, founder of BIPOC mental health nonprofit The AAKOMA Project. Promoting workplace-wellness and self-care culture among colleagues, these collaborations intend to positively impact colleagues’ well-being, empowering them to be even better equipped to provide exceptional service to Miraval guests.
Now in its third year, Miraval’s collaboration with NAMI, the nation’s largest grassroots mental health organization, focuses on caring for the caregivers and promoting a life in balance for colleagues and guests. In January, Miraval Austin hosted a retreat for the NAMI HelpLine team, a group of staff and volunteers dedicated to providing resources and support to those impacted by mental health conditions. The retreat created a space for reconnection and rest to support the holistic well-being of NAMI’s HelpLine team.
NAMI thought leaders will also have a presence at each of Miraval Resorts & Spas’ Authentic Circle Appreciation Weeks throughout 2023, with added mental well-being sessions dedicated to Miraval colleagues. Additional highlights include NAMI’s contribution of data and resources to a Miraval colleague mental well-being tool. Previous collaboration highlights include a video series of soundscapes and meditations on NAMI’s Hearts+Minds website, which was created to raise awareness around the connections between physical and mental well-being.
Dr. Alfiee Breland-Noble is a psychologist, scientist, author and mental health correspondent. Having founded The AAKOMA Project, she is focused on mental health for intersectional youth and young adults of color, including LGBTQAI+ youth and those with disabilities. In 2023, Miraval Resorts & Spas and Dr. Breland-Noble are amplifying awareness surrounding diversity, equity, inclusion and self-care through a series of retreats and colleague sessions.
This year, Dr. Breland-Noble will host three in-person “Caring for our Caregivers” sessions focused on Miraval colleague self-care and cultural responsiveness training. These sessions will offer colleagues access to mental well-being resources to enable more meaningful work-life integration through mindfulness and empower Miraval colleagues to foster a safe and inclusive workplace environment. These sessions were inspired by the first “Elevation: Diverse Women’s Wellness Retreat” which hosted social impact and non-profit mental health leaders at Miraval Arizona in 2022. The experience included transformative conversations around the elevation and creation of safe spaces for caregivers to rest, rejuvenate and renew. Later this year, Miraval Berkshires will host an immersive leadership retreat for Dr. Breland-Noble and a group of colleagues to reset and recharge and this fall, Miraval Austin will host Dr. Breland-Noble’s second annual “Elevation: Diverse Women’s Wellness Retreat.”
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