One year after acquiring the Palace des Neiges in Courchevel 1850, Monte-Carlo Société des Bains de Mer (S.B.M.) group has revealed the name of its hotel project: Monte Carlo One - Courchevel. This is the first variant of its new international brand, Monte-Carlo One - Hotels & Residences, dedicated to developing hotels and residences.
With the launch of the new brand Monte-Carlo One - Hotels & Residences, Monte-Carlo S.B.M. group, which has expertise in the luxury hotel and gaming sectors, is expanding its international development strategy. This new brand will now be the one used for all of the group’s international hotel and residence projects.
The Monte-Carlo S.B.M. group plans to open the doors of Monte-Carlo One - Courchevel to its first guests during the 2026-27 winter season. Set in the heart of Jardin Alpin, following renovations, this establishment will offer a blend of design and sustainable practices. The project will be led by Herzog & de Meuron, an architectural firm based in Basel, Switzerland.
Stéphane Valeri, chairman and CEO of Monte-Carlo S.B.M. group, said, “The creation of Monte-Carlo One - Hotels & Residences demonstrates our determination to open up to new markets, offering experiences and a level of excellence characteristic of Monte-Carlo. This brand will embody the values cultivated by our group, to meet the expectations of an increasingly demanding international clientele. With Monte-Carlo One – Courchevel, we are rolling out this strategy in an iconic resort that shares these same values and targets a common customer base, without forgetting future synergies in terms of human resources. Courchevel 1850 is also a place of high-level sporting events and is therefore the Alpine reflection of the Principality of Monaco.”
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