Nobu Hospitality and Asset World Corp Public Company Limited (AWC), a Thai real estate group, have announced a partnership for an exclusive Thailand-wide development agreement, besides the commencement of two projects in Bangkok.
As part of the agreement, both partners have committed to an exclusive collaboration to develop multiple Nobu Hotels and restaurants in Thailand. The parties are exploring further development locations across the country.
Trevor Horwell, CEO of Nobu Hospitality, said “It is an honor to be partnering with the visionary Wallapa Traisorat and the powerbase that she has carefully built with Asset World Corp Public Company Limited. Our strategy is to work with regional development partners in Asia who embrace our unique business model and share the same passion for luxury and high-quality products. With Wallapa Traisorat and AWC, we have a dynamic relationship and partnership built on the foundations of trust and respect, with a vision to enact an exciting and differentiated hospitality offering. We are excited to move forward with the first phase of this partnership in Bangkok whilst carefully planning further developments together.”
The Nobu restaurant will occupy the top floor and rooftop of the Empire Tower, a mixed-use development in the heart of Bangkok. The Nobu restaurant will offer views of the Chao Phraya River and the city’s skyline. The location of the signed Nobu Hotel in Bangkok will be announced with a distinct program and experience being collaboratively planned by AWC and Nobu Hospitality.
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