Puente Romano Beach Resort and Fendi have partnered to launch the world’s first Fendi beach club. The Marbella, Spain resort’s Chiringuito Beach Club has been completely remodeled with vibrant colors, prints and emblematic stripes reflecting the collections of the fashion house. In addition to the beach club, the resort will host a pop-up Fendi store for the summer to complement the newly opened flagship Fendi Puerto Banús Boutique just around the corner from the resort.
Named Fendi for Puente Romano Beach Resort, the pop-up beach club is a fusion of the playful spirit of the fashion house and its new “Astrology Summer Capsule Collection 2023.” The esthetic of the fashion brand encompasses all elements of the beach club, from furniture, through to cushions and textiles. Each table sports Fendi red-and-white striped place mats, complemented by the brand’s tableware decorated with the signs of the zodiac, evocative of the “Astrology Collection.”
On the beach in front of Chiringuito, Fendi has created cabanas and open-air lounges furnished with daybeds and beach chairs decorated with assorted red and yellow cushions, besides soft beach rugs in beige hues. The newly opened Fendi pop-up store adjacent to the beach club presents items from the new “Astrology Collection” along with other pieces, such as Peekaboo and Baguette bags.
Fendi for Puente Romano Beach Resort is open every day until the end of September 2023.
Related Articles
Now Open: La Nauve Hôtel & Jardin in Cognac, France
Fairmont to Redevelop U.K.’s Luton Hoo Hotel, Golf & Spa
Château Saint-Martin & Spa Unveils Art Experiences for Summer
Beyond Green & Nomadic Expeditions Launch Immersive Itineraries