Selina Hospitality PLC. has formed a strategic partnership with Mantra, a retreat operator, to curate wellness retreats throughout the hospitality brand’s network of 163 locations across 25 countries and six contents.
The expansion into the retreat market is a first for Selina, and will create a separate entity focused solely on building these wellness experiences. Per Global Wellness Institute, the wellness economy is projected to reach nearly $7.0 trillion in 2025, and the Mantra partnership allows Selina to tap into this growing business segment all while maximizing synergies across distribution and operating expenses.
Mantra is known for its wellness programs. The retreat operator will curate local wellness talent such as teachers, chefs and musicians, besides developing customized programs across Selina’s properties.
“Selina is proud to champion a brand like Mantra and to be at the forefront of this evolution in global travel and retreat experiences. We see our partnership as an incredible opportunity to reach new customers and to enter the wellness market by providing leaders, teachers, and coaches with beautiful spaces to bring their unique skills and experiences to people around the world,” said Steven O’Hayon, VP strategy, Selina.
Prior to joining forces with Selina, Mantra had put together over 50 retreats, corporate off-sites and festivals since its founding in June 2020. These events, which hosted over 5,000 people, were held in Israel, Greece, Cyprus, Egypt and Sri Lanka, and now through this partnership will expand out to even more places worldwide.
“Partnering with a company that upholds such similar values and quality standards as Mantra is a dream for us. Having the support of Selina at this stage allows us to tap into their vast global reach and advanced systems to scale our presence and grow our community,” said Doron Domb, founder and CEO, Mantra.
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