W Las Vegas launched its AWAY Spa—the latest spa concept from W Hotels—with an innovative array of services. AWAY Spa at W Las Vegas was developed under the leadership of Spa Director Shane Upson, who’s considered a rising star in the spa industry.
The AWAY Spa lobby utilizes bright pink lighting and accent walls, plus “energizing” ambient music for an “instant sensory stimulation.” The treatment rooms use green accents paired with adjustable LED lighting (guests choose between sensual green or soothing white); each room also offers two music playlists – one designed to energize and one to relax. The spa’s lounge allows guests to detox or “retox,” with complimentary snacks and beverages that include Nespresso shots, pineapple-and-mint-infused water, green apples, vegan pate de fruit, gluten-free mini muffins, and bakery treats.
In addition to influencing the concept and design, Upson helped create the spa’s treatment menu, selecting the skincare and haircare product lines. Upson crafted the signature spa treatments with the Vegas guests’ specific needs in mind, likely overworked, under-slept or partied out. Signature treatments include the Vegas Vegan facial; Stoned hot stone massage; Vegas Baby hydration facial; Man Up men’s facial; and the Massage a Trois, which includes a bath soak, hydrating body wrap, scalp massage and full body massage.
AWAY Spa at W Las Vegas has ten treatment rooms, a full-service salon, a communal relaxation lounge, plus locker rooms with steam rooms and oversized experience showers.
Upson joined AWAY Spa at W Las Vegas after working with Bliss spas for three years at the W South Beach Miami and the W West Beverly Hills. While at Bliss, he was selected to join a task force made up of three spa directors who helped create innovative ideas, retail programs, marketing concepts and training programs to be launched across the brand. Prior, he served as spa director at the Intercontinental Hotel in Century City. Upson entered the spa industry following a career as a celebrity makeup artist as well as an executive in the fashion and cosmetics worlds.
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