U by Emaar, the lifestyle loyalty program of Emaar, has announced its continued international expansion with the inclusion of Address Istanbul hotel in Türkiye. This move further strengthens the program’s global footprint, bringing its signature blend of luxurious experiences and member-only benefits to the luxury hotel in Istanbul.
Since its inception, U by Emaar has offered seamless integration of hospitality, dining, wellness, entertainment and shopping benefits across the Emaar portfolio. The expansion to Istanbul marks a new chapter in the program’s evolution, enabling members to redeem rewards beyond the UAE and GCC (Gulf Cooperation Council), in a cosmopolitan destination known for its heritage and strategic location bridging East and West.
Set in the district of Emaar Square, Address Istanbul features interiors and amenities designed for the modern-day traveler. U by Emaar members can now unlock an array of privileges at this urban retreat, from rewards on stays and dining to wellness experiences. Whether visiting for business or leisure, U by Emaar members can now earn and redeem UPoints while experiencing the signature hospitality of Address Hotels + Resorts.
With a focus on quality, personalization and customer satisfaction, U by Emaar continues to grow its presence in key global markets. Following successful launches in Saudi Arabia and Bahrain, the inclusion of Address Istanbul highlights the program’s ambition to become a premier lifestyle loyalty choice for travelers across the region and beyond.
U by Emaar invites its global community of members to experience the blend of tradition and innovation that defines Istanbul, from gourmet cuisine to bespoke wellness, and beyond.
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