Miraval Resorts & Spas is officially an international brand
The wellness focused brand, part of Hyatt’s luxury portfolio, left the U.S. for the first time and landed late last week in Saudi Arabia with the opening of Miraval The Red Sea on Shura Island.
Situated between desert and water on Saudi Arabia’s west coast, the adults-only retreat introduces Miraval’s signature mindful living philosophy to the Middle East, with a distinctly local spin as the Kingdom seeks to carve out a distinctive name for itself in the world of luxury wellness tourism.
Designed by Foster + Partners with interiors by Rockwell Group, the property features 180 guest rooms, suites and villas, alongside a sprawling 40,000-square-foot Life in Balance Spa, the largest spa on Shura Island. The wellness offering leans heavily into Saudi identity. The spa’s 39 treatment rooms incorporate hammam rituals, desert-inspired scrubs, and local botanicals, while the culinary program moves well beyond standard “healthy eating” territory. There are Saudi coffee rituals, mindful sushi-making classes, non-alcoholic mixology workshops, and plant-forward menus. Guests are also able to enjoy activities like desert stargazing, perfume creation, kayaking, paddleboarding, Arabic calligraphy workshops, and heritage storytelling.Â
As Miraval continues to position itself around providing an in-depth and immersive wellness ecosystem with a model that is intentionally intensive, highly programmed, operationally heavy, and deeply experience-led, translating and scaling that level of immersion internationally, particularly into a market still curating its own wellness identity, is no small undertaking. But Saudi Arabia increasingly appears willing to bet big on exactly this kind of transformative luxury.
Miraval The Red Sea joins a growing ecosystem of high-concept wellness and lifestyle hospitality projects emerging across the Kingdom, many of which are blending sustainability, cultural storytelling and experiential programming into the core of the guest experience. Miraval The Red Sea itself is part of The Red Sea destination, an ambitious regenerative tourism spanning more than 28,000 km² of coastline, islands, desert, and mountains. Upon completion, the heart of The Red Sea Shura Island, will become home to a collection of world-class resorts, marinas, lifestyle and leisure facilities as well as Kingdom’s first 18-hole island championship golf course, Shura Links.
“Every element of the guest journey has been created to support deeper connection, presence and personal growth, while embracing the traditions, landscapes and cultural richness of the region,” Juan Paolo Alfonso, general manager of Miraval The Red Sea, said in a prepared statement.
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