W Hotels Worldwide announced the appointment of Joan Smalls as the lifestyle brand's first-ever global fashion innovator, a new position in which the supermodel will help create, shape and innovate W's global fashion platform.
The international cover girl, television host and philanthropist announced her new role at a private party celebrating the launch of W Dubai in August 2016. Since then, Smalls has been working intimately with the W Hotels team on a series of initiatives that will take off in 2017.
Smalls is currently working on her insider guide to Goa, in which she will curate her favorite places and picks that will be shared with W Goa guests – both in-room and online. Additionally, she and W Hotels are collaborating on an exclusive item. Further details on their current project and future projects will be revealed in the coming months. In addition to a product collaboration and several appearances at W Hotels worldwide, Smalls will also have a regular presence on The Angle, W's digital platform that showcases the latest in fashion, music, design, healthy living through spa, food and working out, and local content from around the world.
W Hotels has long been synonymous with fashion. From its longstanding partnership with the Council of Fashion Designers of America's {FASHION INCUBATOR} program, to partnerships with fashion experts like Jeremy Scott and Diane Von Frustenberg, fashion is a recurring character in the W Hotels story.
Today, W has hotels in nearly all major fashion capitals of the world - London, Paris, New York, Singapore and more.