Independent by Liberty Travel (ILT) is helping support its developing base of travel advisors with the launch of personalized, customizable websites. The company says the independent advisors could brand the sites in a way that best reflects their agency, without the inconvenience of managing or updating the backend or product-related content. Here are some of the highlights of the new ILT advisor sites:
- Customized homepage with advisor branding and headshots
- Agency details, social media icons and agency specific domain
- Several website templates and color palette options to reflect the advisors’ personal brand.
- Upkeep with site management and content updates handled by ILT
- The websites are completely mobile responsive, visible and interactive on all devices
Independent by Liberty Travel says the websites are easy to navigate, user-friendly and all travel content is automatically updated by ILT. Content, suppliers, specials and promotions are all managed on their behalf; no maintenance is required. Tabs include home, cruise, river cruises, vacation packages, touring, destination guides, digital brochure racks, travel resources and more. There is content from 100 cruise, tour, wholesaler, resorts and daytrip suppliers. The site is saturated with promotional offers, ILT exclusives and specials. Search options are available on multiple pages, which the company says makes it easier for consumers to browse and shop.
The new website program was developed in partnership with Passport Online Inc.
Independent by Liberty Travel recently hosted its first North America travel advisor conference in the Riviera Maya. More than 100 independent advisors went to the five-day event held at Karisma’s El Dorado Resort, along with over 25 Flight Center Travel Group preferred suppliers and family brands, including cruise, hotel escorted tour and air partners.
This article originally appeared on www.travelagentcentral.com.
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