Monte Carlo Société des Bains de Mer (SBM) has announced the appointment of Alexandre Lebrat as its new development manager, The Americas. Lebrat has joined the sales department to promote the brand in the North and Latin America markets to increase the accommodation revenue generated by leisure trade.
Based in Monaco, Lebrat will travel to the Americas to meet with SBM’s partners and advisors to update them on the company’s products and offers. He will be available to assist advisors on any bookings or special stays, along with Bernadette Skubly Butts of Prime Findings, SBM’s sales representative for North America.
Lebrat has a long and diversified experience in the luxury market in France, Italy and other destinations. He started in operations with international brands but developed sales skills with the Royal Group Hotels & Resorts in southern Italy. In his new position, Lebrat replaces Arnaud Bertrand, who was recently promoted to quality manager at the Hotel de Paris, Monte-Carlo.
Monte-Carlo Société des Bains has been operating properties in the Principality of Monaco since 1864, including four luxury hotels - Hotel de Paris Monte-Carlo, Hotel Hermitage Monte-Carlo, Monte-Carlo Beach, Monte-Carlo Bay Hotel & Resort – as well as four casinos, 30 restaurants and bars with six Michelin Stars, and exclusive sport and wellness clubs.
Prime Findings LLC is a U.S.-based company that provides sales and marketing representation on behalf of luxury hotels, spas, and casinos in France and Monaco. Prime Findings links the hotel, the travel consultant and the customer.
Lebrat can be contacted at +377-98-06-17-02 and a.lebrat@sbm.mc.