AmaWaterways is charting a new course in 2026 and 2027, unveiling a host of innovative itineraries and new ships, all designed to delight discerning travelers. Travel advisors seeking to offer their clients the very best in luxury river cruising will find much to celebrate in these latest developments, including a high-profile alliance with Smithsonian Journeys, two new ships and a captivating new Christmas itinerary.
Smithsonian Journeys | AmaWaterways: A New Era of Enrichment
In a landmark move, AmaWaterways and Smithsonian Journeys—the travel program of the Smithsonian Institution—have launched a curated collection of European itineraries that begin cruising in April 2026. This alliance brings together AmaWaterways’ expertise in luxury river cruising with Smithsonian’s 175-year legacy in education, research and cultural discovery.
Travel advisors can now offer clients exclusive departures featuring curated experiences on iconic rivers such as the Danube, Rhine, Douro, Seine and Rhône. Each departure will feature two Smithsonian Journeys Experts—historians, archaeologists, artists and other charismatic specialists—who will provide enriching onboard lectures that will deepen guests understanding of the cities, landmarks and cultures along the rivers.
These departures also feature exclusive excursions not included on standard departures. Highlights include a guided visit to Amsterdam’s Rijksmuseum, home to Rembrandt’s The Night Watch and other masterpieces of the Dutch Golden Age, as part of the 7-night Captivating Rhine itinerary, and a tour of the golden-hued Melk Abbey, where guests will be guided by a librarian to view meticulously restored medieval books on the 14-night Grand Danube Cruise. These thoughtfully curated experiences—all included in the standard cruise fare—are designed for intellectually curious, worldly and adventurous travelers who seek deeper connections with the destinations they visit.
New for 2026: AmaSofia
AmaSofia will debut in spring 2026 on the Rhine and Danube rivers. The ship’s inaugural 14-night Magnificent Europe cruise will traverse four countries between Amsterdam and Budapest, following the routes of emperors and royalty. AmaSofia will also cruise beloved itineraries such as Melodies of the Danube, Romantic Danube, and Christmas Markets on the Danube.
Key features of AmaSofia include
- Signature twin-balcony staterooms for panoramic views of the Wachau Valley and Europe’s Old-World capitals
- Multiple dining venues, including The Chef’s Table specialty restaurant
- State-of-the-art amenities, a wellness program led by a dedicated Wellness host and high-quality Wi-Fi
Looking Ahead to 2027: AmaRudi and Magical Christmas Markets
AmaWaterways continues to innovate in 2027 with the launch of AmaRudi, a new ship inspired by the groundbreaking AmaMagna—the largest vessel on the rivers. AmaRudi will offer even more options for cruising the Danube, featuring spacious balcony staterooms, multiple dining venues and the latest in onboard amenities. Like its predecessor, this ship is set to redefine luxury river cruising and appeal to clients transitioning from ocean cruising who are seeking more variety as part of their river cruise experience.
Another highlight for 2027 is the launch of the Magical Christmas Markets of Germany itinerary, further expanding their Christmas Markets offerings in Europe during this popular time of year. This 7-night cruise between Frankfurt and Nuremberg along the Main River will immerse guests in the festive spirit of Germany’s most renowned Christmas Markets. Along with the cruise, this itinerary features an optional pre- or post-cruise land package including two nights each in Dresden and Berlin. This package is perfect for clients eager for an extended holiday adventure that highlights the country’s vibrant Christmas Markets over 11 incredible nights.
Why Travel Advisors Should Take Note
These new offerings underscore AmaWaterways’ commitment to innovation, enrichment and guest satisfaction. The alliance with Smithsonian Journeys elevates the river cruise experience, appealing to travelers who crave meaningful, educational journeys and to those who would like to revisit familiar destinations through a new lens. The new ships—AmaSofia and AmaRudi—bring enhanced luxury, comfort and variety to both classic and emerging river cruise destinations.
By staying ahead of trends and delivering unique, immersive experiences, AmaWaterways empowers travel advisors to confidently recommend products that will exceed client expectations and drive repeat business. Now is the perfect time to familiarize yourself with these exciting developments and introduce your clients to the joys of river cruising with AmaWaterways.