Transportation

Qantas Boosts U.S. Capacity, Unveils New Brand Campaign

By Newsdesk Oct 1, 2024 9:45am

For the first time in a decade, Qantas has unveiled a new brand campaign in the North American market as demand for travel between the U.S. and Australia continues to grow.

Academy Award-nominated writer, producer and director Baz Luhrmann and four-time Academy Award-winning costume and production designer Catherine Martin served as creative consultants and ambassadors for the campaign, titled “Australia in the Sky,” which highlights Qantas crew alongside a cast of Australian talent, including actor and model Charlee Fraser and model Jess Hart. Actor Chris Hemsworth handles the voiceover for the campaign.

The campaign lands as Qantas celebrates 70 years of flying to North America this year and continues to invest in new aircraft and routes servicing the U.S., including "Project Sunrise," non-stop flights that are expected to launch between Sydney and New York in 2026. Qantas is also the only carrier to operate A380 services with First, Business, Premium Economy and Economy cabins between the US and Australia.

The airline’s New York–Auckland–Sydney service currently operates four times a week and is set to increase to six per week from October 27, in line with demand over the holiday period. In all, Qantas offers more than 40 flights per week between North America and Australia to destinations including Sydney, Brisbane and Melbourne.

Qantas Group Chief Marketing Officer Petra Perry said the campaign was designed to share the spirit of Australia with the North American market as more travelers consider a holiday "Down Under." Filmed at Qantas’ Los Angeles hangar onboard an A380 aircraft, the campaign also showcases scenes from famous locations around Australia, such as Sydney’s Bondi Beach and a flyover of Sydney Harbour, as well as Melbourne’s Federation Square and the Great Barrier Reef.

Qantas Boosts U.S. Capacity, Unveils New Brand Campaign

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