Virtuoso has promoted three executives to roles within its senior leadership: David Kolner was named executive vice president, Virtuoso; Michelle Rashid was promoted to senior vice president, culture and human resources; and Jennifer Campbell steps into her new role as senior vice president, network products and events.
Said Virtuoso Chairman and CEO Matthew D. Upchurch: “The promotions of David Kolner, Jennifer Campbell and Michelle Rashid—all seasoned executives who have helped drive Virtuoso’s success for many years now—will be instrumental in keeping Virtuoso a driving force in our members’ and partners’ business strategies as we move into the next phase of travel’s recovery.”
In his new role, Kolner will continue to leverage his experience across key areas of the company to support global growth and accelerate value across the network. Since joining Virtuoso in 2008 as part of the technology team, Kolner has held several strategic leadership roles. Through his tenure, he led the innovation and development of products that remain in place today, such as advisor profiles, reviews and recommendations, and customer segmentation. He continues to play a pivotal role in the evolution of these and new products, according to Virtuoso. Kolner was also a driving force in the creation of the company’s global expansion strategy, and championed early work in establishing a foundation for the global teams in place today. Most recently, Kolner has worked in a strategic role, supporting the senior leadership team. He also led the Network Product team in ensuring Virtuoso member and partner Access programs fit the business needs of the network.
Rashid, Virtuoso says, has been instrumental in rolling out the company’s matrixed structure and elevating its talent base for growth. A 17-year Virtuoso veteran, Rashid assumed responsibility for the company’s culture 10 years ago and has since developed and implemented the infrastructure to support the U.S. and global offices, which have realized significant expansion over the past 18 months. Her duties have grown to address global talent management and labor laws in the U.S. and around the world. In her elevated role, she is responsible for driving the vision and execution of organizational design and leadership effectiveness, including strategic talent acquisition, retention and special talent initiatives. She has helped to establish a number of leadership development programs, including the creation of the Next Level Leaders group, while also supporting the integration of sustainability practices into the organization.
In her new role, as SVP, network products and events, Campbell is tasked with leading a portfolio of products focused on network engagement, while also driving the creation and operation of global events for the Virtuoso network. Her expanded responsibilities include leading a team of product professionals and teams of designers, engineers and subject matter experts from around the company. She joined Virtuoso in 2013 to manage the group’s new Agency Services department, offering programs and products for Virtuoso member agencies to increase revenues and improve efficiency. She has also been actively involved in launching and growing Virtuoso’s Benchmarking Teams, along with driving greater results in professional development with a broadened scope through internal and external speakers and network training products that support the Virtuoso Certified Travel Advisor program.
Kolner, Rashid and Campbell all report directly to Brad Bourland, chief operating officer. While Kolner and Rashid are based in Virtuoso’s Seattle office, Campbell will continue to work from her Atlanta-based home office.
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