Luxury travel agency and concierge service Four Hundred was recently named among a small number of select agencies worldwide to be endorsed by Forbes Travel Guide (FTG).
FTG recognized Four Hundred for "its leadership in the industry, dedication to elevating the role of travel advisors, support of hotels that have earned FTG Star Ratings, and engagement with FTG as a trusted source for objective, third-party verification of exceptional hospitality experiences."
Tony Shepherd, CEO of Four Hundred, said: “Independent rating systems are essential in the luxury travel industry as they provide trusted, unbiased benchmarks that uphold quality, credibility, and consumer confidence. For our members and client, this means more than just booking a luxury hotel—it guarantees an elevated experience.”
FTG touts itself as the only independent global rating system for luxury hotels, restaurants, spas and ocean cruises. Its 67th annual list in 2025 honors over 1,540 rated hotels in 90 countries. The Five-Star, Four-Star and Recommended awards are earned through incognito inspections on FTG’s hundreds of exacting quality and service standards.
“FTG acknowledges Four Hundred’s commitment to world-class service, which complements FTG’s own principles,” said Richard Lebowitz, senior vice president of travel industry outreach for Forbes Travel Guide. “Through its endorsed relationship with FTG, Four Hundred completed a range of dedicated training, communications, and engagement, across its advisor network, that distinguishes FTG Star Ratings as a trusted source of hotels vetted for service and facility excellence. We are grateful and honored to collaborate with Four Hundred.”
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