Kensington, a global leader in private-guided luxury travel, has announced the appointment of Jacqueline Grossman as vice president, partnership marketing; and Daniel Shanahan as director, partnership marketing. Together, they will spearhead the expansion of Kensington’s partnership marketing initiatives, deepening relationships across tourism boards, travel suppliers, and global brands that align with Kensington’s reputation for creating the world’s most personalized travel experiences.
Grossman brings more than a decade of marketing leadership experience to Kensington with roles at organizations where she led initiatives to drive sales, brand growth, and digital transformation.
This new role marks a return to Kensington for Shanahan, where he previously spent four years with the company in various business development roles. In his new position, he will focus on scaling Kensington’s co-operative marketing program and optimizing partnership performance across verticals.
As the luxury industry evolves, partners are seeking more strategic, performance-driven ways to reach discerning travelers,” said Grossman. “Kensington is uniquely positioned to provide access to an engaged, high-value audience, offering measurable ROI, an expansive marketing ecosystem, and the credibility that comes from aligning with one of the most trusted names in luxury travel.”
“Our goal is to make the partnership program a true catalyst for creativity and collaboration,” added Shanahan. “Kensington sits at the vital point of connection between travelers and advisors, giving us a powerful platform to share our partners’ stories in ways that engage, excite, and ultimately inspire the next great journey.”
The appointments of Grossman and Shanahan mark another milestone in Kensington’s strategic growth, following the company’s rebrand which now includes Kensington Tours, Kensington Cruises pairing exclusive pre- and post-cruise land tours with elite, small-ship cruise partners; Kensington Villas, Kensington Expeditions, a new collection of highly customized travel experiences that blend luxury with immersive adventure across land, sea, air and space; and Kensington Yachts, a sister company and dedicated charter brokerage bringing together yacht and land experiences.
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