Travel Planners International (TPI), a leading host agency, has announced a new luxury division, Luxe House. The division, which will officially launch in January 2026, will provide an exclusive community for TPI advisors who focus on luxury and bespoke experiences to share best practices, brainstorm ideas, and leverage relationships while providing TPI the opportunity to create customized educational programs, events, FAMS, and partnerships for this specific group.
Luxe House will be helmed by Bre Cash, who recently returned to TPI after several years in order to help create this new division. Luxe House will be an exclusive opportunity for TPI’s advisors for whom the majority of their business is in luxury travel. In the first year, there will be a maximum of 50 advisors in the group and applications will be open for submission on November 17 and accessible through the end of November. The first group of advisors will be announced in January 2026.
Participation will be based on either percentage of total sales and/or minimum amount of sales in luxury business. Year one will be a very exclusive and curated group and then in future years, the number of members may expand.
TPI’s new division comes at an ideal time, with 2026 forecasted to continue the growth of the luxury travel market and many luxury brands further defining their products and what luxury means to specific audiences. According to Cash, “We have many advisors creating incredible, elevated trips and experiences for their customers and we want to reward that excellence and help them create more connections; cultivate new relationships with other like-minded advisors, partners and customers; and build a community of advisors who focus on this niche group.”
Aligned with TPI’s mission of providing education, marketing and sales tools to help their member advisors focus on growing their businesses, Luxe House will provide singular opportunities, from bespoke partner exclusives and offers to immersive FAM experiences and ongoing educational resources that sharpen their skills and fuel growth.
According to Jenn Lee, president and CMO of TPI, “We see this as an opportunity for those solely focused on luxury travel who are looking to partner with a host agency. Luxe House is where advisors are empowered to flourish, clients are inspired, and where we shape the future of luxury travel, together. Luxe House equips advisors with access and insight to lead in a competitive market. Our commitment to growth ensures every advisor has the tools to thrive and to continually redefine what’s possible in luxury travel.”
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